- Choose a theme and try to carry it throughout the salon. Cooler monochromatic décor is more popular today than the tikki décor of yesterday. White, cream, beige, and black are in with bamboo or wood flooring and neutral colored lounges or sectionals in the waiting room. Music is good but not too loud. Stay away from television or videos. It’s too tacky and distracts from the relaxing and soothing atmosphere you should be going for. You want your clients to feel their tanning sessions are stress free and something to look forward to.
- Centralize your products on shelves or display racks behind your counter or perhaps a separate display case accessible to employees only. This will give employees an opportunity to present products applicable to the client’s needs and answer any questions they may have. Try to keep the clutter down. Minimize the items on your counter. A sleek clean look is much preferable to the eye and will cut down on items that have a tendency to “walk away.”
- Up to date reading material in the waiting room. Although you hope your clients aren’t waiting long, there are those down time moments. Make sure your magazines and periodicals are new and fresh. There is nothing more frustrating than having to look at a Glamour or People magazine that’s two years old. Even though most people are looking at their iphones these days, there are still a few customers that will enjoy thumbing through a magazine while they wait.
- Make your tanning rooms utilitarian. Benches are better than chairs. Make sure there are decorative hooks to hang up clothing and bags. Install a few plexi holders on the wall to hold the latest promotional information or a new product you are showcasing. Candy is always good… individually wrapped, of course, so germs are not a concern. Make sure the latest moisturizers you are carrying are in the rooms along with hand sanitize should anyone want or need some. If you are unable to provide these things in each room,
- A beauty bar is a must! Many salons have these in their restrooms; however, if there is not room, make sure you make one available somewhere, outside the restrooms, in a hallway, or any convenient area that is visible so passersby can partake. You should be able to install a shelf somewhere to offer a good size mirror, tissues, baby wipes, body spritz, cotton swabs, cotton balls, hand sanitizer, hair ties, bobby pins or clips, band-aids, spray deodorant, etc. Your customers will appreciate the extra effort you have gone through and it creates a nice high-end appeal when you give a tour.
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